25 Ways to Grab PROSPECTS
and Keep Them…
1. Is your headline attention grabbing, and designed with words to get readers into the main copy?
2. Is a specific audience identified and targeted?
3. Does the headline deliver a complete statement and capture the wants of the reader?
4. Is the headline very, very specific?
5. Does it pull the reader into the main sales copy?
6. Can it be improved and made better?
7. Does your headline grab attention and make you want more info?
8. Does it offer a solution to a problem?
9. Will it remind readers of their existing fears or problems?
10. Does it make a promise of doing something really needed?
11. Does it get the targeted audiences perceived wants identified?
12. Does it supply something new, and high tech?
13. Does it read clearly and say exactly what you want to convey?
14. Curiosity killed the cat, and can it be added to increase the offers appeal?
15. Does it say what you really want it to say?
16. Have you covered the most valuable benefit to maximum potential?
17. Is your claims believable, or exaggerated to much, to be believed?
18. Is this getting an acceptable response rate? If not, go through the steps again.
19. Use lots of white space in anything that will be read on the Internet.
20. You might try telling a story to lead into whatever it is you're trying to accomplish.
21. Try building up some aspect of your product using a question and then not answer the question, and see what happens.
22. Something I read the other day said that you shouldn't center your headline; because it helps draw people into your copy. I haven't tested this yet.
23. Dropcaps is another way to draw your visitor into your article or sales
page.
24. Don't forget bullets for your key points, they also help to draw visitors in.
25. Put testimonials in tables as it is suppose to give a more professional look
and legitimacy.
Did you notice some of these are very similar? They were meant to be. Sub- headlines are just as important, they should lead the prospect into the next section.
