What’s the World Cup got to do with marketing?

Not much, and a lot.

Part of this info was gathered from the following article:

Warning: Watching the World Cup could damage your health

GG2.NET NEWS

I’m not really into the World Cup, but millions are and it may be having an affect on their health. There have been indications from many of the participating nations of increased health problems during the World Cup. Many medical experts seem to agree that there have been significant increases in health problems during the World Cup event. England reported a 25% increase in heart related incidence while their team was on the field.

I am an avid sports fan here in America, following football, basketball, and other sports. I never really considered any of this to be health threatening; but I’m sure my blood pressure rises during games. I really get involved about as much as a fan is allowed involvement. I know, there is a lot of money changes hands, during these events and anytime millions of people are involved there will be markets for various products.

This article caught my eye because I hadn’t thought about it being a factor in the World Cup. It got me to read about the situation and I learned quite a few things I wasn’t aware of about the event. Mainly that it was gigantic in relationship to the Superbowl. I knew the sport (Soccer)  was gaining in popularity even here in the US, but had no idea how large a following it had in the world.

I decided to try something that has been suggested many times; using up to the minute info of a international nature in a web page to get more views. It will need to be tied to my website in order to have any validity. My association to marketing is that we are always looking for traffic and products to market. Why not go where the traffic is and look into the needs and wants of that particular set of traffic.

If I had been smart I would have searched for something to market prior to the event. I will be better prepared before
the next World Cup. I know from our sporting events here in the US there are plenty of markets and money made from sporting events.

Maybe I should have been selling aspirins trying to reduce the heart attacks increase during the event. This may be considered thinking out of the box, a long way out. I just found this little bit of info unusual and had to check it out. You never know what will jump in your head when you read something. Especially my head after being up almost all night.